Hotel Food and Beverage Outlet Zoning & Guest Circulation Evaluation and Reveiw
Lifestyle Federation was appointed by the hotel management company to assist in evaluating and giving our professional advice on the zoning and guest circulation of the F&B outlets wearing the customer experience hat. Role play scenarios with multiple target customer groups, time of day, occasions, party capacity were taken into consideration. A walk-through journey simulation was performed from entrance to all the different outlets bearing in mind aspects of distance, width of corridors, accessibility by wheelchair, undesirable sights such as pantries with dirty dishes, back of house areas with noise and smells, ambience music zoning, to strategic touch points for customer service, visual aesthetics and more. By thoroughly simulating the different routes and possibilities our recommendations were able to add value in the design process allowing the designers and hotel management company to strike a fair balance while ensuring optimal customer experience from a zoning and circulation viewpoint while not compromising visual aesthetics and enhancing operational efficiency.